Canada Soccer Announces GE Appliances Canada Soccer House Toronto as Official Fan Home for Canada Soccer During the 2026 FIFA World Cup™

Canada Soccer Announces GE Appliances Canada Soccer House Toronto as Official Fan Home for Canada Soccer During the 2026 FIFA World Cup™

Harbourfront Centre will host Canada Soccer House Toronto on select dates between June 11 and July 2.

TORONTO, ON — March 30, 2026 — Canada Soccer today announced GE Appliances Canada Soccer House Toronto at Harbourfront Centre, the official fan home for Canada Soccer in Toronto during the 2026 FIFA World Cup™. 

The event will transform Toronto’s waterfront into a vibrant destination where fans can gather to celebrate the world’s biggest sporting event together.

As the official Toronto home for Canada Soccer fans during the tournament, GE Appliances Canada Soccer House Toronto is a free event that will blend the energy of a watch party, street festival, and national celebration. The experience will bring thousands of fans together in a sea of red, uniting supporters to celebrate the world’s game in a uniquely Canadian way — a place where communities connect and the country as one.

“The FIFA World Cup represents a once-in-a-generation opportunity to bring Canadians together through a shared passion for the game,” said Kevin Blue, Chief Executive Officer & General Secretary, Canada Soccer. “Soccer has the power to reflect who we are as a country — diverse, connected, and united — and Canada Soccer House Toronto will be a place where fans from across communities come together to celebrate, belong, and proudly cheer on Canada’s team on the world stage.”

“GE Appliances joins as Title Sponsor of Canada Soccer House Toronto, and will play an integral role in elevating programming throughout the experience. Fans will encounter the brand throughout the event through integrated activations designed to enhance the energy and celebration.

This summer’s sporting celebration will be a moment Canadians will carry with them for years to come,” said Jennifer Caldwell, Vice President, GE Appliances Canada. “GE Appliances Canada Soccer House Toronto is about opening that moment up to everyone – a place where fans can gather, feel the energy, and celebrate the game side by side. Canada Soccer’s National Teams represent legendary durability – the resilience, determination, and performance it takes to compete on the world stage. We’re proud to help bring that to life in a way that people can experience together.”

Harbourfront Centre will host GE Appliances Canada Soccer House Toronto on the city’s central waterfront. Harbourfront Centre is one of the city’s leading destinations for arts, culture, and public gatherings. Its open campus, central location, and easy access make it an ideal setting for large-scale fan celebrations during the tournament.

“Harbourfront Centre is proud to welcome Canada Soccer House to Toronto’s waterfront this summer,” Tenio Evangelista, President and Chair, Harbourfront Centre. “As excitement builds around the world’s biggest sporting event, this is exactly the kind of moment our campus is built for — bringing people together through recreation, culture, shared experiences and celebration at a time when all eyes are on Canada.”

The free fan experience will feature large screens, along with music, DJs, and live entertainment. Fans can also enjoy food and beverage offerings, social gathering spaces, retail pop-ups with official fan merchandise, interactive sponsor activations, and games, prizes, and fan surprises designed for fans of all ages.

GE Appliances Canada Soccer House Toronto also provides a powerful platform for partners of Canada Soccer and Canadian Soccer Media & Entertainment (CSME) during the FIFA World Cup. Through immersive experiences and fan-first activations, brands can connect authentically with supporters and become part of the celebration — embedded in memorable moments throughout the event.

“GE Appliances Canada Soccer House Toronto will be the place to come together and experience the energy of the global game outside the stadium,” said Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment. “This is about creating a shared space where everyone feels welcome — not just longtime supporters, but families, newcomers, and anyone looking to be part of something bigger. It is going to be a lot of fun. We’re proud to create an environment where people can engage with the game in their own way — whether that’s watching every moment, enjoying the atmosphere, connecting with others, or simply being part of the celebration.”

The 2026 FIFA World Cup™ on home soil represents a historic milestone for soccer in Canada. GE Appliances Canada Soccer House Toronto will give fans a dedicated place to experience the tournament together beyond the stadiums while celebrating the continued growth of the game across the country.

The event is designed as a welcoming environment for fans of all ages, reflecting the diversity and passion of soccer communities across Canada and creating a place where supporters can connect, celebrate, and create lasting memories.

Additional programming details and event schedules for GE Appliances Canada Soccer House Toronto will be announced in the coming weeks alongside further Canada Soccer fan and community initiatives across the country.

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About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.

About GE Appliances Canada, a Mabe company
GE Appliances Canada, a Mabe company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the GE®, Haier, Cafe® and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers and air conditioners. For more information, visit geappliances.ca

About Canadian Soccer Media & Entertainment
Canadian Soccer Media & Entertainment (formerly Canadian Soccer Business) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships, licensing, and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and Premier Soccer Leagues Canada.

About Harbourfront Centre
Harbourfront Centre is Toronto’s waterfront community campus for arts, culture, learning and recreation. Spanning a 10-acre campus at the heart of Toronto’s central waterfront, it is a registered, charitable not-for-profit cultural organization that offers year-round programs and events accessible to all audiences. The organization champions established and emerging Canadian artists across varied disciplines and serves as a recreational hub for more than 6.3 million annual visitors. Whether hailing from across the street or around the globe, Harbourfront Centre offers memorable and meaningful experiences for all who visit. www.harbourfrontcentre.com

For more information, please contact:

Paulo Senra 
Chief Communications Officer
Canada Soccer
psenra@canadasoccer.com / 416.882.7919

Laura Armstrong
Vice President, Communications and Business Integration
Canadian Soccer Media & Entertainment
laura.armstrong@cansme.ca

Carly Lottman
Pomp & Circumstance / GE Appliances Canada
geappliances@pomppr.com

Morganne Campbell 
Manager, Communications 
Harbourfront Centre 
mcampbell@harbourfrontcentre.com / 437-771-4562

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