CSME Announces TSN to Deliver Nationwide Coverage of CanadaSoccer’s Women’s National Team at SheBelieves Cup, Presented by Visa

CSME Announces TSN to Deliver Nationwide Coverage of CanadaSoccer’s Women’s National Team at SheBelieves Cup, Presented by Visa

Toronto, ON — February 27, 2026 — Canadian Soccer Media & Entertainment (CSME) today announced that TSN will deliver live coverage of Canada Soccer’s Women’s National Team (CANWNT) at the upcoming SheBelieves Cup, presented by Visa, bringing the squad’s World Cup and Olympic qualification preparations to TSN’s national audience.

The agreement reinforces a shared commitment between CSME and Canada Soccer to ensure the country’s National Teams receive broad national visibility, expanding access for fans across the country as the women’s program builds toward the Concacaf W Championship — the Confederation’s qualification pathway for both the FIFA Women’s World Cup Brazil 2027 and the LA28 Olympic Games — later this year.

“We’re pleased that fans across Canada will be able to watch these key Women’s National Team matches as our team builds toward qualification and the 2027 FIFA Women’s World Cup,” said Casey Stoney, Head Coach, Canada’s Women’s Soccer team. “Visibility is essential to strengthening public recognition and to continue to build fandom around our players.” 

All three of Canada’s matches will be available live to Canadian soccer fans:

  • Canada vs. Colombia – Sunday, March 1 at 2:00 p.m. ET (30-minute pre-match show)
  • Canada vs. United States – Wednesday, March 4 at 6:45 p.m. ET (45-minute pre-match show)
  • Canada vs. Argentina – Saturday, March 7 at 12:30 p.m. ET (30-minute pre-match show)

The matches will be available to fans nationwide on TSN and OneSoccer, ensuring comprehensive distribution across both platforms.

“This partnership reflects our commitment to ensuring Canada Soccer’s National Teams are showcased on the biggest stages and accessible to fans across the country,” said James Johnson, Group CEO, Canadian Soccer Media & Entertainment. “Our milestone new agreement with Canada Soccer strongly emphasizes extending the reach and impact of key national team matches. Working with TSN while producing through OneSoccer allows us to deliver premium coverage and guarantee mainstream exposure for our women’s national team at a crucial point in their journey.”

The annual SheBelieves Cup features four top-30 FIFA-ranked nations and provides No.10-ranked Canada’s 24-player squad with a high-level competitive window against international opposition from both Concacaf and CONMEBOL. Canada will face the No. 2 ranked United States, No. 20 ranked Colombia, and No. 30 ranked Argentina across three venues in the United States.

“We’re very proud to deliver live coverage of Canada Soccer’s Women’s National Team at the upcoming SheBelieves Cup,” said Shawn Redmond, Vice President and General Manager, Bell Media Sports. “With both the Canadian women’s and men’s national teams competing on the world’s biggest stages, this expanded coverage is part of TSN’s commitment to bringing fans the very best of international soccer.”

In-studio coverage will be hosted by Andi Petrillo, joined by Canada Women’s National Team alum Amy Walsh and former Canadian Premier League defender Jordan Wilson. Adam Jenkins and Jessica Lisi will serve as play-by-play and colour commentators, with Kristian Jack and Mackenzie Barwell reporting from field level. 

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About Canadian Soccer Media & Entertainment

Canadian Soccer Media & Entertainment (formerly Canadian Soccer Business) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships, licensing, and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and Premier Soccer Leagues Canada.

About Canada Soccer

Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN+, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes NFL, CFL, NBA, FIFA World Cup™, F1®, regional broadcast rights for the Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, and Winnipeg Jets, PWHL, IIHF Women’s Worlds, Men’s Worlds, and World Junior Championship, Hockey Canada events, Spengler Cup, UEFA WOMEN’S EURO 2025, UEFA EURO 2028, MLS, Season of Champions Curling, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, NCAA March Madness, FIBA and Canada Basketball events, CHL, NLL, IndyCar Series, CEBL, Northern Super League, and more. TSN is from Bell Media, Canada’s leading media and entertainment company, with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media.

About OneSoccer

OneSoccer is the dedicated home of soccer in Canada, broadcasting a suite of marquee Canadian soccer content such as: the Canadian Premier League, the TELUS Canadian Championship, and the home friendly matches of Canada Soccer’s Women’s and Men’s National Teams. It is also the exclusive home of Concacaf competitions in Canada, including the Concacaf Nations League Finals, the Concacaf Gold Cup, the Concacaf W Qualifiers, the Concacaf W Champions Cup Finals, and the Concacaf Champions Cup, as well as the home for all Bundesliga matches in Canada.  OneSoccer is available through the OneSoccer.ca website, via Roku, Chromecast and Apple TV devices and with the OneSoccer app for iOS and Android devices. It is also available as a linear channel on Optik TV (Ch. 980), the pay-TV service operated by TELUS, as well as on streaming service fuboTV Canada.

For more information, please contact:


Laura Armstrong
Vice President, Communications and Business Integration
Canadian Soccer Media & Entertainment
laura.armstrong@cansme.ca

Paulo Senra
Chief Communications Officer
Canada Soccer
psenra@canadasoccer.com

Rob Duffy
Manager, News, Radio, Sports
TSN
rob.duffy@bellmedia.ca

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Costa Smyrniotis

Costa Smyrniotis is a senior Canadian soccer executive with more than 20 years of experience across the professional, developmental, and commercial sides of the game in Canada and internationally. His career spans league governance, club operations, player representation, and academy leadership, giving him a comprehensive understanding of the soccer ecosystem.

As Executive Vice President of the Canadian Premier League, Smyrniotis oversees sporting and business operations across Canadian Soccer Media & Entertainment’s league portfolio, including the CPL and Premier Soccer Leagues Canada, the umbrella organization for Canada’s national pro-am competitions.

Previously, he served as Executive Vice President, Soccer, helping professionalize the league’s on-field product and strengthen its reputation in the global transfer market, increasing player movement and international recognition.

Prior to his league role, Smyrniotis spent five years as Director of Football and Business at Forge FC, building one of Canada’s most successful professional clubs. Earlier, he co-founded Sigma FC, built a leading player agency, and held senior business roles with multinational organizations.

Laura Armstrong

Laura Armstrong is Vice President, Communications & Business Integration at Canadian Soccer Media & Entertainment, where she leads strategic communications, public relations, and key stakeholder engagement across the company’s corporate functions, leagues, and media assets.

In this role, Laura works closely with executive leadership to align organizational strategy and priorities, supporting the delivery of the company’s long-term vision through coordinated planning and execution across teams.

Prior to joining CSME, Laura spent nearly a decade as a journalist with the Toronto Star, Canada’s largest daily newspaper, where she led the paper’s soccer coverage beginning in 2015. A leading voice in Canadian soccer — particularly in the women’s game — she covered major milestones including the 2015 FIFA Women’s World Cup, Toronto FC’s treble-winning 2017 season, and Canada’s men’s national team qualification for the 2022 FIFA World Cup. Laura regularly appeared across national and international broadcast platforms including OneSoccer, Sportsnet, CBC, CTV, the BBC and more

A bilingual native of Barrhaven, Ont., Laura holds a combined honours degree in Journalism and English Literature from the University of King’s College in Halifax, Nova Scotia.

Dylan Hewko

Dylan Hewko is a finance executive with extensive experience in professional sports, specializing in financial strategy, governance, and organizational oversight. He currently serves as Senior Vice President, Finance, supporting the continued growth and financial stewardship of Canadian Soccer Media & Entertainment.

In this corporate leadership role, Dylan is responsible for financial planning, reporting, and governance, as well as people operations and organizational policies, supporting the company’s overall business objectives across its leagues and properties.

Prior to joining the Canadian Premier League in 2021, Dylan spent three years with New York City FC as Controller and held finance roles with the Toronto Blue Jays. He began his professional career at Deloitte Canada in the Assurance & Advisory practice, building a strong foundation in corporate accounting and financial management.

A graduate of Queen’s University, Dylan holds a Bachelor of Commerce (Honours) and a Graduate Diploma in Accounting, and is a Chartered Professional Accountant (Canada) and Certified Public Accountant (USA). He has long been engaged in the intersection of sport and business, including through leadership roles with the Queen’s Sports Industry Conference.

Marni Dicker

Marni Dicker is a senior executive and governance leader with deep experience in corporate law, infrastructure development, and organizational leadership across complex public- and private-sector environments.

In her dual role as Chief Legal Officer and Executive Vice President, Infrastructure, Marni oversees legal strategy, corporate governance, risk management, and compliance, while also leading infrastructure planning and expansion strategy and execution for the Canadian Premier League.

Her career includes senior roles such as Chief Commercial Officer and General Counsel at Infrastructure Ontario, where she led legal and commercial oversight for major infrastructure and venue development projects, including facilities for the Toronto 2015 Pan American Games. She has also served as Executive Vice President at Live Work Learn Play Inc. and held board positions with organizations including CreateTO, Tarion, and Habitat for Humanity GTA.

A nationally recognized leader, Marni has been named one of Canada’s Top 100 Most Powerful Women and one of the Top 25 Most Influential Lawyers. Her honours include the Canadian General Counsel Award for Business Achievement and induction into the Urban Land Institute’s Hall of Champions. She lectures at Toronto Metropolitan University’s Faculty of Law and holds degrees from Western and McGill, along with the ICD.D designation. Marni is a proud wife and mother of two.

Shaun Guest

Shaun Guest is a senior sports business executive with more than a decade of experience driving commercial growth through sponsorships, partnerships, and revenue strategy. He currently serves as Vice President, Commercial Operations, working within the commercial leadership team to support partner growth across Canadian Soccer Media & Entertainment and its properties.

In his role, Shaun leads corporate partnerships and sponsorship initiatives, while also overseeing ticketing, and licensing operations. He works closely with internal teams and external partners to deliver integrated commercial programs that support long-term business objectives.

Prior to joining CSME, Shaun served as Vice President, Business Operations for the Hamilton Tiger-Cats and Forge FC, where he played a key role in Forge FC’s launch and oversaw corporate partnerships, ticket sales, community engagement, and marketing initiatives.

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Michael Beckerman

Michael Beckerman is a seasoned marketing and business leader with more than two decades of global experience across sports, media, and consumer brands. He brings a strategic, partner-first approach to growing audiences, brands, and commercial impact within the soccer ecosystem.

Beckerman’s career spans three continents and includes senior leadership roles as Director of Advertising for Nike Europe, Vice President of Marketing at Canadian Airlines, Chief Marketing Officer at the Bank of Montreal, and CEO of sponsorship agency MKTG Canada. He also led Ariad Communications, an award-winning marketing and digital agency, and most recently served as Chief Client Officer at Torstar Corporation.

A recognized voice in sponsorship and brand strategy, Beckerman is a frequent speaker on marketing trends, consumer engagement, and the evolving business of sport.

At CSME, Mike leads partner strategy, helping organizations — including Canada Soccer, the Canadian Premier League, Premier Soccer Leagues Canada, OneSoccer, and other media and properties — connect meaningfully with fans to achieve their business objectives while advancing the growth of soccer in Canada.

James Johnson 

James Johnson is a globally recognized sport and entertainment executive with more than two decades of leadership experience across North America, Europe, Australia and Asia. He was appointed Group CEO of Canadian Soccer Media & Entertainment (CSME) and Commissioner of the Canadian Premier League in July 2025 to accelerate the growth and transformation of Canadian soccer ahead of the 2026 FIFA Men’s World Cup.

Johnson previously served as CEO of Football Australia, leading a period of transformation marked by record commercial growth, strong national team performance, increased participation, and the successful hosting of the 2023 FIFA Women’s World Cup. The tournament delivered a lasting legacy, unlocking $389 million in government investment to support the sport’s growth in Australia. He also secured record broadcast agreements with Paramount+, Disney+, and Fox Sports.

His career includes senior executive roles with FIFA, the Asian Football Confederation (AFC) and City Football Group, where he built a reputation as a commercially driven, innovative leader advancing sport on and off the pitch.

Johnson leads the group’s overall strategic direction, aligning commercial growth, media innovation, and sporting performance to strengthen the business of Canadian soccer. He serves on the board of OneSoccer.