Canadian Soccer Media & Entertainment Continues Global Rights Expansion with NWSL, Showcasing More Canadian Players

Canadian Soccer Media & Entertainment Continues Global Rights Expansion with NWSL, Showcasing More Canadian Players

Toronto, ON – February 5, 2026 – Canadian Soccer Media & Entertainment (CSME) today announced the acquisition of non-exclusive Canadian media rights to the National Women’s Soccer League (NWSL), expanding access for audiences in Canada to follow Canadian players competing in one of the best professional women’s soccer leagues in the world.

The NWSL features more than 20 Canadian players currently competing at the professional level, including current Canada Soccer Women’s National Team members and Olympic gold medalists Kailen Sheridan, Janine Sonis, Jessie Fleming, Julia Grosso, Jordyn Huitema, Adriana Leon, Nichelle Prince, and Gabrielle Carle.

The acquisition of NWSL rights reflects CSME’s strategic approach to expanding its media portfolio by increasing the number of Canadian players audiences in Canada can watch on a regular basis. It follows CSME’s recent acquisition of Bundesliga rights, which expanded access for fans to matches featuring Alphonso Davies, Canada’s men’s national team captain and one of the country’s most recognizable soccer figures. Together, these agreements support consistent visibility for Canadian players, particularly as global attention builds around major upcoming international tournaments such as the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.

“Our vision at CSME is to strategically acquire and manage media rights in ways that expand access to the game and support the long-term growth of soccer in Canada,” said James Johnson, Group CEO, Canadian Soccer Media & Entertainment. “That includes increasing the visibility and impact of Canadian players across the game, expanding the range of competitions available to fans, and ensuring consistent access at home beyond international windows and competitions.”

Through this agreement, NWSL matches will be licensed by CSME to OneSoccer, complementing its existing lineup of domestic and international competitions available across digital and linear platforms.

The agreement also reflects a shared focus on expanding access to women’s professional soccer and increasing visibility for players competing in the NWSL. By bringing the league to audiences in Canada through its media rights portfolio, CSME is creating new opportunities for fans to connect with the NWSL and the players shaping the women’s game globally.

-30-

About Canadian Soccer Media & Entertainment
Canadian Soccer Media & Entertainment (CSME) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and Premier Soccer Leagues Canada (PSLC).

About the National Women’s Soccer League (NWSL)

The National Women’s Soccer League is the world’s premier women’s professional soccer league, featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Denver Summit FC, Gotham FC, Houston Dash, Kansas City Current, North Carolina Courage, NWSL Atlanta, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.

For more information, please contact:

Laura Armstrong
Vice President, Communications and Business Integration
Canadian Soccer Business
laura.armstrong@cansme.ca

Related Post

Scroll to Top

Costa Smyrniotis

Costa Smyrniotis is a seasoned Canadian executive with nearly 20 years of experience driving the growth of soccer domestically and internationally. Currently serving in the Canadian Premier League Commissioner’s Office, Smyrniotis previously spent five years as Director of Football and Business at Forge FC. Under his leadership, Forge became a dominant domestic force and a respected organization within the Concacaf region.

As a co-founder of Sigma FC, one of North America’s premier development academies, Smyrniotis has been instrumental in cultivating top-tier talent. Sigma has produced a steady pipeline of professional players and technical staff, most notably Cyle Larin, the Canadian Men’s National Team’s all-time leading goal scorer.

Beyond club management, Smyrniotis established a prominent North American player agency, managing the careers of numerous international and Canadian stars. His professional foundation is rooted in business, having held senior roles at several multinational corporations before transitioning to soccer full-time. This unique blend of corporate expertise and deep footballing knowledge makes him a pivotal figure in the evolution of the Canadian game.

Laura Armstrong

Laura Armstrong is Vice President, Communications & Business Integration at Canadian Soccer Media & Entertainment, where she leads strategic communications, public relations, and key stakeholder engagement across the company’s corporate functions, leagues, and media assets.

In this role, Laura works closely with executive leadership to align organizational strategy and priorities, supporting the delivery of the company’s long-term vision through coordinated planning and execution across teams.

Prior to joining CSME, Laura spent nearly a decade as a journalist with the Toronto Star, Canada’s largest daily newspaper, where she led the paper’s soccer coverage beginning in 2015. A leading voice in Canadian soccer — particularly in the women’s game — she covered major milestones including the 2015 FIFA Women’s World Cup, Toronto FC’s treble-winning 2017 season, and Canada’s men’s national team qualification for the 2022 FIFA World Cup. Laura regularly appeared across national and international broadcast platforms including OneSoccer, Sportsnet, CBC, CTV, the BBC and more

A bilingual native of Barrhaven, Ont., Laura holds a combined honours degree in Journalism and English Literature from the University of King’s College in Halifax, Nova Scotia.

Dylan Hewko

Dylan Hewko is a finance executive with extensive experience in professional sports, specializing in financial strategy, governance, and organizational oversight. He currently serves as Senior Vice President, Finance, supporting the continued growth and financial stewardship of Canadian Soccer Media & Entertainment.

In this corporate leadership role, Dylan is responsible for financial planning, reporting, and governance, as well as people operations and organizational policies, supporting the company’s overall business objectives across its leagues and properties.

Prior to joining the Canadian Premier League in 2021, Dylan spent three years with New York City FC as Controller and held finance roles with the Toronto Blue Jays. He began his professional career at Deloitte Canada in the Assurance & Advisory practice, building a strong foundation in corporate accounting and financial management.

A graduate of Queen’s University, Dylan holds a Bachelor of Commerce (Honours) and a Graduate Diploma in Accounting, and is a Chartered Professional Accountant (Canada) and Certified Public Accountant (USA). He has long been engaged in the intersection of sport and business, including through leadership roles with the Queen’s Sports Industry Conference.

Marni Dicker

Marni Dicker is a senior executive and governance leader with deep experience in corporate law, infrastructure development, and organizational leadership across complex public- and private-sector environments.

In her dual role as Chief Legal Officer and Executive Vice President, Infrastructure, Marni oversees legal strategy, corporate governance, risk management, and compliance, while also leading infrastructure planning and expansion strategy and execution for the Canadian Premier League.

Her career includes senior roles such as Chief Commercial Officer and General Counsel at Infrastructure Ontario, where she led legal and commercial oversight for major infrastructure and venue development projects, including facilities for the Toronto 2015 Pan American Games. She has also served as Executive Vice President at Live Work Learn Play Inc. and held board positions with organizations including CreateTO, Tarion, and Habitat for Humanity GTA.

A nationally recognized leader, Marni has been named one of Canada’s Top 100 Most Powerful Women and one of the Top 25 Most Influential Lawyers. Her honours include the Canadian General Counsel Award for Business Achievement and induction into the Urban Land Institute’s Hall of Champions. She lectures at Toronto Metropolitan University’s Faculty of Law and holds degrees from Western and McGill, along with the ICD.D designation. Marni is a proud wife and mother of two.

Shaun Guest

Shaun Guest is a senior sports business executive with more than a decade of experience driving commercial growth through sponsorships, partnerships, and revenue strategy. He currently serves as Vice President, Commercial Operations, working within the commercial leadership team to support partner growth across Canadian Soccer Media & Entertainment and its properties.

In his role, Shaun leads corporate partnerships and sponsorship initiatives, while also overseeing ticketing, and licensing operations. He works closely with internal teams and external partners to deliver integrated commercial programs that support long-term business objectives.

Prior to joining CSME, Shaun served as Vice President, Business Operations for the Hamilton Tiger-Cats and Forge FC, where he played a key role in Forge FC’s launch and oversaw corporate partnerships, ticket sales, community engagement, and marketing initiatives.

Earlier in his career, Shaun held roles with the 2007 Grey Cup Festival and the Toronto Rock, building a strong foundation in ticket sales, sponsorship development and revenue generation across multiple sports and event platforms. He is a graduate of Brock University’s Sport Management program and holds a Master’s degree in Sport & Leisure Commerce from the University of Memphis.

Michael Beckerman

Michael Beckerman is a seasoned marketing and business leader with more than two decades of global experience across sports, media, and consumer brands. He brings a strategic, partner-first approach to growing audiences, brands, and commercial impact within the soccer ecosystem.

Beckerman’s career spans three continents and includes senior leadership roles as Director of Advertising for Nike Europe, Vice President of Marketing at Canadian Airlines, Chief Marketing Officer at the Bank of Montreal, and CEO of sponsorship agency MKTG Canada. He also led Ariad Communications, an award-winning marketing and digital agency, and most recently served as Chief Client Officer at Torstar Corporation.

A recognized voice in sponsorship and brand strategy, Beckerman is a frequent speaker on marketing trends, consumer engagement, and the evolving business of sport.

At CSME, Mike leads partner strategy, helping organizations — including Canada Soccer, the Canadian Premier League, Premier Soccer Leagues Canada, OneSoccer, and other media and properties — connect meaningfully with fans to achieve their business objectives while advancing the growth of soccer in Canada.

James Johnson 

James Johnson is a globally recognized sport and entertainment executive with more than two decades of leadership experience across North America, Europe, Australia and Asia. He was appointed Group CEO of Canadian Soccer Media & Entertainment (CSME) and Commissioner of the Canadian Premier League in July 2025 to accelerate the growth and transformation of Canadian soccer ahead of the 2026 FIFA Men’s World Cup.

Johnson previously served as CEO of Football Australia, leading a period of transformation marked by record commercial growth, strong national team performance, increased participation, and the successful hosting of the 2023 FIFA Women’s World Cup. The tournament delivered a lasting legacy, unlocking $389 million in government investment to support the sport’s growth in Australia. He also secured record broadcast agreements with Paramount+, Disney+, and Fox Sports.

His career includes senior executive roles with FIFA, the Asian Football Confederation (AFC) and City Football Group, where he built a reputation as a commercially driven, innovative leader advancing sport on and off the pitch.

Johnson leads the group’s overall strategic direction, aligning commercial growth, media innovation, and sporting performance to strengthen the business of Canadian soccer. He serves on the board of OneSoccer.